The Principles of Effective Marketing
Effective marketing plays a critical role in delivering high quality services, improving organisational performance and achieving longer term sustainability.
In the current climate of change and uncertainty it has never been more important for organisations of all sizes to have the skills and knowledge to overcome multiple challenges which include securing funding, generating income, creating awareness of need and promoting services, often with limited time and resources.
This one day course will give you an understanding of the fundamental principles and practice of marketing in a clear and logical way. You will start to develop a strategy based on your own organisational needs and will explore some key tools and tactics to help you implement it back in the workplace.
It is suitable for anybody who is involved in service development and relationship management.
Aim
To give you the skills that you need to develop and implement a marketing strategy.
Objectives
By the end of the course you will be able to:
• Understand how marketing has evolved
• Know the importance of marketing in the not for profit sector
• Identify the stages in the marketing planning process
• Understand the importance of creating a strong brand
• Know the different characteristics and applications of the marketing mix
• Consider implementation issues and ways to overcome challenges
• Have the foundations for a relevant and comprehensive marketing strategy